Waste is one of the largest issues of the beauty industry today - but this doesn’t mean just packaging waste. Product waste, whether that be expired products, unsold stock and damaged batches, is a huge problem that needs to be taken under control.
FlawLess is a hypothetical partnership with LookFantastic that aims to reduce landfill product waste within the beauty industry. The brand sells discontinued products and damaged batches from a variety of brands for significantly cheaper, whilst maintaining a high quality feel. It is targeted at young women aged 16-25 who ideally want to buy from sustainable brands but cannot afford to.